Health4Us

Opportunity

Thailand has shown to be one of the countries with opportunities in healthcare especially in quality and accessibility. The quality could be improved with the right innovations and solutions to launch them in the mass market, and the accessibility can be improved from increasing the number of family doctors, accessibility channel to doctors and transportation. In this page, we brought the analysis from our study and view it as the opportunity which could be helpful to generate the right solutions.

 

Overview of opportunity

According to our study, we could divide the barriers into 2 sides which are supply and demand. The demand demonstrates as local people that need health support for their living which effects to the increase of demand in the market at all time. On the supply side, the supply side of health care appears that the number of medical students is higher than previous decades and the ratio of doctors and people appears positive as well as a result of the larger production of medical institutions in Thailand and the availability of medical institutes. These institutes produce resources in a form of niche market due to professional specialization. The resources cover valuable assets such as medical innovations, and medical students. According to number of medical supplies and devices produced in Thailand,  there are many medical innovations are produced by the local institutes and still need entrepreneurs supporting business commercialization to the market. We found that there is high potential of transforming market- from niche to mass market. Furthermore, the convienient of the supply is proved to be challenging as well. The transportation has also played an important factor to access healthcare which affect the low income individuals. By taking these opportunity, health care accessibility could be enlarged.

 

Opportunity for doctors and entrepreneurs

Another opportunity of new generation doctors, most medical students focus their expertise to be specialized medical doctor as a result of future income, work location, and facilities. However, the number of family doctor is much less if compare to specialized medical doctors. The family doctor or general practitioner performs as the person who monitors local people’s health, giving consultancy service. Changing people’s behavior is the core competency for this professional. The results yields healthy sustainability in long term. According to the exhibit, the number of specialized medical students continues to increase compare to the number of family doctors. Nonetheless, there is no entrepreneurs who has focused in the criteria as well.

 

According to our study, family doctors or general practitioners is a health specialist that aims to monitor the people’s health in rural area. The service aims to provide sustainable health result by restructuring people’s behavior. The family doctors will intervene and consult the family members to have a good health with sustainability. Even though government health organization attempt to drive the campaign serving local people in rural area, the numbers of family doctor in Thailand appears very few compare to the number of people whom depends on other’s assistance. The number of support appears very low while the number of elderly whom need support continues to increase.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reference: www.oppo.opp.go.th

 

The result exhibits the large gap of supply and demand differences. This can be accounted as one of challenges for entrepreneurs to boost up the numbers of family doctors as well as to create new innovative service channels based on values from supply and demand sides.